Situation

UGG tried on several agencies to expand on Amazon with no success. They were tracking well behind their sales targets and needed to build traction in UK and Germany.

Actions

• Aligned on region specific goals

• Strategically concentrated funds on one hero ASIN and invited the shopper to browse the full assortment

• Implemented a full-funnel marketing campaign to reach shoppers at every stage of their journey

• Completed in-house translations for the German market and tested keywords and CTAs

Results

• Strong Q4 performances that last throughout the year, helping UGG achieving their annual goal

• Total sales increase by 567% from November to December

• Average total ROAS improved by 164% in each region

Situation

Jan Marini focused on profitable sales growth and was challenged with reaching their customer base effectively. Historically they underperformed against all primary KPIs in the category and were unsure how to continue. Main issues:

• Optimizing, scaling, and measuring results

• Audience hurdles based on premium price point

• Unsure how to leverage DSP + SPAds effectively

• Driving true incrementality

Actions

• Diversified their targeting beyond SPAds and leverage in-market, lifestyle and remarketing via DSP to reach qualified shoppers

• Applied best-in-class techniques to each placement activation, a "set it and forget it"-model would not work

• Kept ad spend fluid and shifted budgets wherever necessary to ensure ad dollars went where they would be most effective

Results

• Increased month-over-month sales growth

• Flexible and adjustable campaigns

• Drove incrementality with DSP audiences

• Increased basket size

• New-to-brand purchasers were converted to brand loyalists

Situation

UK Kitchenware Brand Morphy Richards was trailing behind their annual targets and saw a decline not only in total sales but also started seeing a widening gap in their category compared to competitors in share of voice in the consideration funnel.

Actions

• Analyzed the status quo and aligned on priorities for the following months to make sure the annual sales targets will be hit.

• Strategically concentrated funds on the 3 most important ASINs and increased traffic to the brand store.

• Focused on a combination of Search & Display and heavily targeted the consideration and conversion funnel by remarketing to tailored audiences who were exposed to the brand before or considering one of the 3 main ASINs.

Results

• Outperformed their annual sales targets by achieving an an exceptional Q4 performance with a 13.11x total ROAS (12.5x ROAS in the conversion funnel and 14.5x ROAS in the consideration funnel).

• Achieved a combined 0.24% CTR for Search & Display ads, outperforming the industry benchmark by 0.8%.

• Achieved a £1.01 eCPM, massively outperforming the industry benchmark at >£3.

Situation

ADM Protexin sought a strategy to stand out from competing probiotic brands on Amazon. With limited brand recognition in the online space, they struggled to capture shoppers' attention. Investing £5k per month in ads, their online sales remained underwhelming.

Actions

• Launched DSP programmatic ads, enhanced copy with targeted keywords, and optimized detail pages for better visibility.

• Implemented catch-all campaigns within the monthly budget to expand audience reach and attract new shoppers.

• Adopted a two-pronged conquest strategy using Sponsored Ads— dominating key search terms across the entire ad stack while strategically targeting competitor ASINs.

• Engaged high-intent shoppers with precision-targeted creatives through Amazon Ad Server campaigns.

Results

• 40% gain in efficiency, with ROAS rising from 4.2 to 5.9 within 3 months.

• 81% CTR increase from 0.36% to 0.65%, well above industry benchmark for Animal & Human category.

• In the Animal category, DSP drove +2.1k SnS subscriptions in one quarter, with remarketing accounting for 68% of SnS and Audience Modeling at 17%.